The first 90 days after you buy a manufacturing company decide whether the founder’s reputation becomes the company’s. Here is what to say, what to ask, and what to leave alone.

Manufacturing branding is how a buyer who has never walked your floor decides you belong on the bid list. Here are the five parts, the order to build them in, what it costs, and a ten-question self-audit.

A brand strategy statement of work should let you check every line at the end. Here are the nine sections it needs, the red flags in a vague one, and what to ask before you sign.