Helping B2B Companies Stand Out.

We work with owner-led B2B companies that are tired of blending in, with a focus on manufacturers and the trades. You've been in business for years and you know you're good at what you do, but you're struggling to articulate what makes you different. Or worse, you're competing on price when you know you offer more value. We can help. Our sweet spot is a founder-led, family-owned or newly acquired company whose owner will be in the room for the work and is ready to invest in lasting differentiation before another logo redesign.

You're stuck in the middle. Templates and DIY branding tools oversimplify the challenge, while big agencies are out of reach with their premium prices and complex processes. We bridge that gap. We help you uncover what truly makes your business different, then give you the frameworks and tools to articulate that difference in ways that command attention and premium pricing. Think of us as translators. We take sophisticated brand strategy and make it accessible and actionable for your business.

We built bridges where others built walls. Most agencies either talk over your head with complex theory or dumb things down with cookie-cutter templates. We do neither. Our Brand Foundations Framework turns decades of big-agency brand strategy into a method built for owner-led B2B companies. We don't just hand you a brand guide and wish you luck. The positioning work runs weekly with the owner in the room, because the decisions are the owner's to make. You walk away with a differentiated brand and the knowledge to maintain and evolve it yourself.

We start with a 30-minute call to understand your business and challenges. If we're a good fit, you can hire us for a project or work with Jon weekly. A project usually runs positioning first, then identity design builds the system that carries it, and a launch plan rolls the brand out to your team and your buyers. If your position is already sharp, the identity can be scoped on its own, and the website is scoped separately once the identity is settled. Executive Brand Coaching runs the same positioning work with Jon every week, flexed around the live decisions in your business. Either way, we'll dig into what makes you truly different, uncover your hidden competitive advantages, and translate your expertise into clear, compelling positioning. The process is systematic but never formulaic, structured enough to get predictable results and personal enough to capture what's uniquely you. By the end, you'll have a complete brand strategy toolkit and the confidence to use it.

Positioning takes about a month. Positioning through a full identity system takes about three months. If the name changes, plan on longer, because naming always takes longer than the rest of the work. Executive Brand Coaching runs month to month, and the pace is set by your business. Some founders finish the positioning work in two months, while leadership teams and complex businesses take four or more. The clarity comes early. That "aha" moment when you finally see what makes you different? That happens fast. From there, you'll start implementing your new positioning across your marketing. We're building brand equity that will serve your business for years.

We build brands, and a strong visual identity is part of what we create. It's built on the foundation of clear brand strategy, because the design follows the strategy, never the other way around. A logo on its own rarely survives the sign shop, the truck wrap vendor and the website template, so we design identity as a system. That system is the logo system, the color system, the typography system, the visual art direction and the rules that hold them together, written down so everyone who touches the brand produces the same brand. If your position is already sharp, we design the identity system on its own, scoped on a call. The website is scoped separately, once the identity is settled, so nothing gets designed twice.

You're not alone. Many of our best clients come to us after a disappointing experience elsewhere. Maybe you got a beautiful brand guide that sits unused on your shelf. Maybe you tried templates that left you feeling generic. Or maybe you worked with an agency that didn't understand how an owner-led company actually runs. We get it, and we've designed our approach to be different. We focus on creating strategies you can actually use, tools you can actually implement, and frameworks that actually work for your business. If past branding efforts left you stuck, we'll help you get unstuck.

Almost nobody in our category publishes a price. Ours is here, because an owner with a budget and a date should not have to book a call to find out whether the work fits. The full brand package, covering positioning, messaging, identity design and a launch plan, is $40,000 and takes about three months. Positioning alone, identity design alone and the website are each scoped on a call. Executive Brand Coaching runs the same positioning work weekly with Jon at $1,500 a month, month to month, with no minimum. We position ourselves exactly where our clients are, in that strategic middle ground between overpriced and oversimplified. Our clients see us as an investment in lasting brand equity, and when you can finally command premium pricing and confidently articulate your value, the return becomes clear.