Wit & Craft | Branding & Design Studio
Made with Wit & Craft in Grand Rapids, Michigan

About Wit & Craft, a Grand Rapids branding and creative studio

Wit and Craft is a Grand Rapids, Michigan branding and creative studio focused on crafting and cultivating brands. We help companies build authentic brand stories made to resonate with their audiences and cause real and measurable action.

 
 

We’re a creative studio focused on crafting and cultivating brands.

 
 
 
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It takes ingenuity,
sagacity, resourcefulness
and wit.”

 
 
 

Wit.

A lot of organizations will tell you that they’re strategic. They employ Design Thinking in their process or base their solutions on the fundamentals of marketing strategy. Those principles are foundational to successful campaigns and messaging. But, it requires keen perception to link the hard-won insight to an idea that sparks real connection between your audience and your brand. It takes ingenuity, sagacity, resourcefulness and wit.

 
 
 
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“We strive to create objects that fulfill purpose and artfully express feeling.”

 
 
 

Craft.

How do you transform conceptual ideas into tangible tools that inspire real and measurable action? With skill and careful attention to detail. With dexterity and precision, true craftspeople reach beyond what is beautiful and appealing. We strive to create objects that fulfill purpose and artfully express feeling.

 
 
 

 
 
 

Our Process.

Our process always starts with discovery and ends with learning. We’re firm believers that the best work is that which we’re able to complete alongside our Clients, where we can challenge each other, roll up our sleeves to do the hard work, and continuously pursue a better way.

 
 
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For the Love of Design

Each year we devote time to explore our craft. These posters not only represent our brand they serve as reminders that we can always be better.

 
2018 Process  5 color screen print. Limited edition 50.    Available for Purchase

2018 Process
5 color screen print. Limited edition 50.

Available for Purchase

2017 Heart 5 color screen print. Limited edition 50.    Available for purchase

2017 Heart
5 color screen print. Limited edition 50.

Available for purchase

2016 Power    4 color screen print. Limited edition 50    Available for purchase

2016 Power
4 color screen print. Limited edition 50

Available for purchase