You grew up in the business and now it is yours to run. Here is how to keep the foundations the founder built, change the house, and bring the crew and the customers with you.

When your biggest customer starts getting other quotes, the first instinct is to cut the price. Here is what to do instead, what to ask them, and what the scare is telling you.

The first 90 days after you buy a manufacturing company decide whether the founder’s reputation becomes the company’s. Here is what to say, what to ask, and what to leave alone.

Manufacturing branding is how a buyer who has never walked your floor decides you belong on the bid list. Here are the five parts, the order to build them in, what it costs, and a ten-question self-audit.

A brand strategy statement of work should let you check every line at the end. Here are the nine sections it needs, the red flags in a vague one, and what to ask before you sign.