How Lambright Flooring got a mark to match its new direction

Lambright Flooring goes back to 1964. Today it mills and finishes custom wood floors in Charlotte, Michigan, with the stairs, patterns and trims made to match them. Reid Lambright came to us for brand coaching, and the coaching turned into design. The company had a new direction, and its identity needed to show it. Our solution was simple but distinctive. An L in one thin line inside a rounded square, the name in wide capitals, and three words under it, custom made floors. One typeface and four colors, all on one brand sheet. In Reid’s words, “They translate complex strategy into tools that actually work.”