Resthaven is an award-winning dedicated resource and advocate for seniors, offering a full continuum of healthcare and services. Wit & Craft partnered with Resthaven to help launch a new Independent and Assisted Living campus catering to active seniors within the community of Holland, Michigan.

The Situation

Common area at The Farmstead with built-in oak bookshelves behind a dark wooden table and four patterned chairs.

A smiling woman in a denim jacket holds a man's hand on a sunlit wooden boardwalk lined with trees.

The Challenge

The challenge was to educate the target on what independent living means (active lifestyle, minimum maintenance, continuum of care) while driving awareness for the primary Farmstead brand and what it stands for.

A blue sofa with a pillow reading The Farmstead sits beneath a gallery wall of framed barn and flower art.

Brochure

Two brochure spreads of apartment and home interiors, building sketches and square footages for each residence.

Television & Digital Video

Website

Brand Collateral

Green and white The Farmstead by Resthaven business cards with a leaf icon and the community's contact details.

Printed floor plan sheets for The Farmstead's 1-bedroom, 1-bedroom plus den and 2-bedroom apartments.

Brand Photography

Bright kitchen with white cabinets, a teal tile backsplash and a long marble-topped oak island under globe pendants.

Café with a stocked grab-and-go cooler marked Resthaven, a fluted oak service counter and a row of brass pendant lights.

Open-plan living room with a cream sectional and blue pillows under a vaulted ceiling, flowing into kitchen and dining.

Apartment kitchen with white cabinets and stainless appliances beside a glass dining table topped with sunflowers.

Lounge with an electric fireplace, built-in shelving, armchairs and a sofa, backed by a blue wall of mailboxes.

Bathroom with a white vanity and black fixtures, its doorway opening into a sunlit bedroom with an armchair.