A Unique Brand Position

Three-ring diagram of Stone's brand position, with Why at the red center, How in the middle ring and What outside.

Why

We exist to keep businesses moving.

How

Our fully integrated systems touch every step in the process of materials handling and transport. We provide unmatched quality control, increased efficiency and constant communication to
minimize surprises.

What

From materials recovery to processing, shipping, transportation, transfer, delivery, and maintenance, Stone is an expert in moving industrial materials. We solve complex challenges with dexterity, assurance and professionalism.

Logo System

At Stone, our logo system is meticulously designed to maintain our distinctive identity consistently across all platforms and media. From prominent building signage to the compact display on a mobile phone, choosing the appropriate logo is guided by its minimum size requirements.

Construction grid for the Stone S mark, showing the required clear space of 2X around the logo.
Stone logo lockup in black, with the striped S mark stacked above the STONE wordmark.
The Stone wordmark's S, with a magnified callout showing the angled cuts at the end of its top stroke.
Back of a black coach jacket printed in red with the Stone logo, Saginaw, Michigan, and its service lines.

Bold Colors

Stone's four primary colors, Stone Black, Stone Grey 1, Stone Red and Stone Grey 11, with print and digital values.

Typography

Sample dark Stone page showing its type hierarchy, with a large white headline, a red subheadline and body copy.
Aa specimen of Trade Gothic Next LT Pro, the Stone typeface for headlines and subheadlines.
Aa specimen of Avenir Next, the Stone typeface for body copy and longform text.
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