The Situation

Resthaven is an award-winning dedicated resource and advocate for seniors, offering a full continuum of healthcare and services. Wit & Craft partnered with Resthaven to help launch a new Independent and Assisted Living campus catering to active seniors within the community of Holland, Michigan.

The CHallenge

The challenge was to educate the target on what independent living means (active lifestyle, minimum maintenance, continuum of care) while driving awareness for the primary Farmstead brand and what it stands for.