# Wit & Craft

> Wit & Craft is a Grand Rapids, Michigan brand strategy consultancy that helps B2B service providers and manufacturers stop competing on price and command premium rates. Founded by Jon Czeranna, a brand strategist with more than 20 years of experience. Tagline: Brands Made Different®.

Wit & Craft develops brand positioning, brand strategy, and identity design for small and mid-sized B2B companies. The work centers on uncovering a company's real differentiator and turning it into positioning that attracts premium clients.

## Main pages

- [Home](https://www.witandcraft.com/): Brand strategy for B2B service providers and manufacturers
- [About](https://www.witandcraft.com/about): Studio background and Jon Czeranna's experience
- [Work](https://www.witandcraft.com/work): B2B brand transformation case studies
- [Logofolio](https://www.witandcraft.com/logofolio): Logo and identity design portfolio
- [Blog](https://www.witandcraft.com/blog): Brand positioning guidance for B2B firms

## Key articles

- [How to Write a Brand Positioning Statement (With Examples)](https://www.witandcraft.com/blog/how-to-write-a-brand-positioning-statement-with-examples)
- [The Commodity Trap Is Killing B2B Manufacturers. Brand Positioning Is the Way Out](https://www.witandcraft.com/blog/the-commodity-trap-is-killing-b2b-manufacturers-brand-positioning-is-the-way-out)
- [7 Signs Your Brand Needs Repositioning](https://www.witandcraft.com/blog/7-signs-your-brand-needs-repositioning)
- [How Do You Write a Brand Story That Actually Wins Clients?](https://www.witandcraft.com/blog/how-do-you-write-a-brand-story-that-actually-wins-clients)

## Related properties

- [The Brand Lab™](https://branding.coach): Brand positioning membership for independent interior designers and architects, created by Wit & Craft
- [Brand Voice Engine](https://www.brandvoiceengine.com): App that turns a firm's positioning into on-brand content

## Contact

- Book a call: https://go.witandcraft.com/book
- Email: jon@witandcraft.com
- Location: Grand Rapids, Michigan, United States