The Fulton Street Farmers Market has been an institution in Grand Rapids’ Brickyaat neighborhood for generations. But the market, built in the 1920’s, was unable to support the demands of a growing neighborhood. In 2011, FSFM kicked off an unprecedented $2.6MM capital campaign to support redevelopment of the historic site for improved infrastructure and to allow year-round operation. The Our Goodness is Growing campaign was successful in securing funding, and exceeding goals. The newly renovated Fulton Street Farmers Market serves over 11,000 shoppers weekly and more than 200 vendors annually.