Wit & craft
Strategy and design
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Anchors

When Hospice of Michigan embarked on an initiative to build a first-of-its-kind hospice program built specifically for pediatrics, they needed to create a message platform and identity system that resonated with the program’s beneficiaries while also aligning with the core brand’s non-profit mission to serve all in need. 

The Anchors Programs for Children brand was developed to help parents understand the services available to their child, without the fear and denial that words like ‘hospice’ can sometimes introduce. Through the use of bright colors, original artwork, and simple and friendly language, Wit&Craft built a suite of branded materials that give parents the information and next steps they need, while bringing a bit of brightness to a stress-heavy situation.

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